Aston Martin Launches Virtual Configurator
Aston Martin, the car maker, has unveiled a new digital online configurator that allows to build their dream Aston Martin in a virtual environment. The configurator places a custom-built Aston of one’s choice inside the racing team’s pit garage, where it is showcased alongside the AMR23 F1 car. This move comes on the eve of the second Grand Prix of the season, and the company is hoping to capitalize on the publicity boost following driver Fernando Alonso’s podium finish at the season-opening Bahrain Grand Prix earlier this month.
The virtual configurator offers a range of customization options, allowing users to select from a variety of colors, wheels, and interior trims. Users can also choose from different styles, including coupes, convertibles, and even an SUV. Once the user has made their selections, they can view their custom-built Aston Martin alongside the AMR23 F1 car in the pit garage. The virtual environment detailed, with no signs of grease or dirt anywhere, making it a perfect setting for Aston Martin’s vehicles.
The configurator is designed to appeal to who may not be in the market for an Aston Martin but still dream of owning one. It allows them to experience the brand in a unique way and build their dream car in a virtual environment. The configurator is also likely to appeal to existing Aston Martin customers who are passionate about and want to see their custom-built vehicle alongside the racing team’s car.
The launch of the virtual configurator comes at an exciting time for Aston Martin, as the company looks to capitalize on its return to Formula 1. The team’s strong performance at the season-opening Bahrain Grand Prix has generated significant buzz around, and the virtual configurator is likely to further enhance its appeal to Formula 1 fans.
In conclusion, Aston Martin’s new virtual configurator is an innovative way to experience the build their dream car in a virtual environment. The configurator offers a range of customization options and places the custom-built vehicle alongside the AMR23 F1 car in the pit garage. This move is likely to appeal to existing Aston Martin customers who are passionate about and want to see their custom-built vehicle alongside the racing team’s car. Overall, this is an exciting development for Aston Martin as it looks to capitalize on its return and generate buzz around its brand.
For Formula 1 fans who dream dreams of Aston Martins, but aren’t likely to shop for one, there’s a new opportunity to build one in a virtual environment that’s more than appropriate: on the track.
Apparently the company is hoping the brand can capitalize with a publicity boost thanks to driver Fernando Alonso’s podium finish at the season-opening Bahrain Grand Prix earlier this month.
Since “almost 90% of our customers are passionate about it,” Aston’s marketing chief Renato Bisignani said that the garage setting–no signs of grease or dirt anywhere–works as “a key ingredient to our award-winning configurators success.” He said that more than half of Aston’s buyers look in on the configurator “during their journeys.